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How to Master Buyer Consultations as a New Realtor

Hey there, new agent!


Can we talk about one of the most nerve-wracking parts of being brand new in this business? That first buyer consultation. You know - the one where you're trying to look confident and knowledgeable while your inner voice is screaming "Do they know I've only done three transactions?!"


I've been there. We've ALL been there. And here's what I wish someone had told me when I was sitting across from my first potential buyer clients, sweating through my blazer and praying they wouldn't ask anything I couldn't answer.


The truth? Buyer consultations aren't about proving you know everything. They're about proving you care enough to find out everything. And that, my friend, is something you can master from day one.


Why Buyer Consultations Matter More Than You Think


Here's what I learned after coaching dozens of new agents at KW Lakes: the consultation isn't just about getting signed up - it's about setting the foundation for everything that comes next. It's where trust gets built, expectations get set, and frankly, where you either look like the professional you're becoming or the nervous newbie you feel like.

But here's the secret that changed everything for me: your clients don't need you to be the most experienced agent in the building. They need you to be the most prepared, most caring, and most committed to their success. And guess what? You can absolutely be all three of those things, even with just a few transactions under your belt.


The Pre-Consultation Game Plan


1. Research Like Your Career Depends On It (Because It Does)

Before you sit down with any potential client, you need to know:

  • Their basic situation - first time buyer? Moving up? Relocating?

  • The neighborhoods they're considering - recent sales, price trends, inventory levels

  • Current market conditions - interest rates, average days on market, competition levels

  • Their potential mortgage situation - have they been pre-approved? With whom?

I tell my coaching clients: spend 30 minutes researching before every consultation. That preparation will give you confidence and show your professionalism.


2. Prepare Your Materials (And Your Mind)

You need:

  • Market statistics for their areas of interest

  • Your buyer presentation (more on this below)

  • Pre-approval lender recommendations

  • Your "why I became an agent" story ready to go

  • A list of questions that show you're thinking strategically


3. Set Your Mindset Right

Remember: they called YOU. They're already interested. Your job isn't to convince them you're worthy - it's to show them how you're going to take care of them.


The Consultation Structure That Actually Works


Opening: Connect Before You Correct

Start with genuine curiosity about them:

  • "Tell me about what's prompting this move."

  • "What would make this home search a success for you?"

  • "What concerns do you have about the buying process?"

Listen more than you talk. Take notes. Show them you're already thinking about their specific situation.


Middle: Educate, Don't Intimidate

This is where you share your market knowledge - but keep it relevant to them:

  • "Based on what you've told me about wanting to be in X neighborhood, here's what I'm seeing in the market..."

  • "For your price range, here are the realities we need to prepare for..."

  • "Let me walk you through what the actual buying process will look like for you..."


End: Clear Next Steps

Don't leave them wondering what happens next:

  • "Here's exactly how I'm going to help you find your home..."

  • "Our next step is getting you connected with a lender if you haven't already..."

  • "I'm going to set up your MLS search tonight and you'll start getting listings tomorrow..."


The Questions That Make You Look Like a Pro


Here are the questions that separate new agents who "get it" from those who are just winging it:

Financial Preparation:

  • "Have you spoken with a lender yet, or would you like me to connect you with someone I trust?"

  • "What monthly payment feels comfortable for your budget?"

  • "Are you planning to put down 20%, or are you considering other down payment options?"

Timeline and Logistics:

  • "What's your ideal timeline for finding and closing on a home?"

  • "Are there any must-have dates we need to work around?"

  • "If we found the perfect house tomorrow, are you ready to make an offer?"

Expectations and Priorities:

  • "What are your absolute must-haves versus nice-to-haves?"

  • "How important is it to you to be in a specific school district?"

  • "What would make you feel confident about making an offer on a home?"


Handling the "But You're New" Concern


Let's address the elephant in the room. Sometimes clients will ask about your experience. Here's how to handle it with confidence:

Don't: Make excuses or apologize for being new.

Do: Reframe it as an advantage: "You're absolutely right that I'm newer to the business, and here's why that's actually great news for you. I'm not juggling 50 clients - you'll get my full attention. I'm not set in old ways of doing things - I'm using the most current technology and strategies. And I'm not too busy to return your calls or texts quickly. Plus, I have the full support and expertise of my brokerage behind me, so you get both dedicated personal service AND experienced guidance."


The Follow-Up That Seals the Deal


Your consultation doesn't end when they leave. Within 24 hours, send:

  • A recap email with the key points you discussed

  • Relevant market information specific to their search

  • Your buyer packet if you didn't give it to them in person

  • Next steps timeline so they know what to expect

This follow-up often matters more than the consultation itself because it shows you're organized and proactive.


Common New Agent Mistakes (That I Made Too)


1. Talking Too Much

You're nervous, so you fill silence with words. Instead, ask questions and listen. Your expertise shows in the quality of your questions, not the quantity of your talking.

2. Making It About You

Don't lead with your story, your background, or your goals. Start with them. Always.

3. Being Afraid to Say "I Don't Know"

Here's a secret: "I don't know, but I'll find out and get back to you by tomorrow" builds more trust than making something up.

4. Not Asking for the Business

End every consultation by asking if they'd like to work with you. Don't assume they'll bring it up.


Your Consultation Confidence Boosters


Remember: Every experienced agent was once exactly where you are. The difference between agents who succeed and those who struggle isn't natural talent - it's preparation, genuine care, and consistent follow-through.

Practice: Role-play with your broker, mentor, or even family members. The more you practice, the more natural it becomes.

Study: Know your market statistics, understand the buying process inside and out, and stay current on lending trends.

Connect: Join your local new agent groups, attend KW training sessions, and don't be afraid to ask for help from more experienced agents.


The Bottom Line for New Agents


Your buyer consultations will make or break your early career. But here's what I want you to remember: you don't have to be perfect, you just have to be prepared, genuine, and committed to serving your clients well.

The families who choose to work with you aren't looking for the most experienced agent in the office. They're looking for someone who will fight for them, communicate clearly, and make their home buying experience as smooth as possible. And you know what? You can absolutely be that person, even with just a few transactions under your belt.


Ready to Level Up Your Consultations?


If you're a new agent at KW Lakes (or thinking about joining us), I'd love to help you master this crucial skill. Because when you nail your buyer consultations, everything else in this business gets easier.

Your consultation confidence is waiting for you - you just need the right preparation and mindset to unlock it.


Remember: You were licensed for a reason. Trust your preparation, serve your clients well, and the rest will follow.


To schedule a free coaching consultation please contact me at itslaurenlancaster@kw.com

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Get in touch

Telephone. 612.432.0067

Email. lauren@thelancastercollective.com

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